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BE Design Lab

“We use Behavioural Science to design scalable solutions for Policy Design, System Improvements,
and Decision Making to help your business grow”
“We use Behavioural Science to design scalable solutions for Policy Design, System Improvements, and Decision Making to help your business grow”

What is BE Design Lab

We provide creative approach to today’s marketing and business challenges; blending Behavioural Science techniques with qualitative and quantitative methods. We use out of box methodologies to find new ways to unlock behavioural insight and drive action.

Behaviour Design that Works

The BE Design Lab is comprised of experts in behavioural science and economics, bringing cutting-edge academic research to your business' benefit. Our ground-breaking research focuses on improving productivity, customer satisfaction, and business operations across a diverse range of industries and sectors. Let us show you how we can help you.

Why Behavioral Science

Policies are designed by economist and strategist keeping in mind what needs to be done “Rationally” but humans are humans and will always think, behave and act like humans. This is where most policy implementation fails be it financial savings, retirement planning, or organization policies for employees. Behavioral Science is more about creating an environment wherein we humans commit fewer mistakes and take better decisions for ourselves. Welcome to the new world of Behavioral Science.

Why BE Design Lab

We at Design Lab are closely working with leaders around the world who are bringing the change that the world needs using Behavioral Economics. What differentiates us that we understand India and the people of India far better than anyone who are based miles apart. Our brains can understand how Indian brains are hardwired and we create solutions to untangle them using constructive research and Behavioral Sciences.  We adopt a scientific approach to behaviour and use the latest thinking in Behavioural Economics and Nudge theory.

Our Key Interventions

BE-Sales

Behavioral Economics in Action for Sales Transformation

BE-Policy & Process

Behavioral Economics in Action for Policy and Process Transformation

BE-Communication

Behavioral Economics in Action for Communication Transformation

BE-Customer Experience

Behavioral Economics in Action for Customer Experience Transformation

Reach out to us to know more about the above interventuons
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